Why We Exist

Mainstreet Australia was established to provide a forum for information exchange, networking and professional development for the people, businesses and projects in Australia’s traditional main streets and town centres. It was also recognised that businesses and their business associations needed a collective voice to advocate to other stakeholders and government on their behalf to work to address issues of concern, capitalise on innovations and opportunities and promote what is special and unique about main streets and town centres. Mainstreet Australia understands the industry challenges and provides guidance, leadership and opportunity to our members so that they have the confidence and ability to fulfil their role and positively contribute to the success of their main street.

Our Mission, Vision and Stakeholders

Our Mission

To promote the importance of main streets and support the businesses, associations, organisations and professions who sustain them at the heart of our local communities.

Vision for the Future

Relevant, energetic, respected ‘go to’ organisation, supported by highly engaged stakeholders working with us to champion the value and importance of main streets.

Our Stakeholders

  • Business and Traders Associations and Chambers of Commerce
  • Businesses operating in main streets
  • Centre Managers and marketing co-ordinators
  • Local Government
  • Public and private professionals working in or supporting main streets including planners, place-makers, engineers, urban designers, training, economic development, architects and property managers
  • Community and service organisations
  • State & Federal Government Agencies
  • Sponsors and main street partners

What We Do

Mainstreet Australia organises and facilitates
  • Annual Victorian Conference
  • Main street Australia Awards every 2 years
  • National Mainstreet Conference – every 2 years
  • Professional development workshops
  • Networking events
  • Regular industry newsletters and email communications
In addition we
  • Advocate to Local , State and Federal Governments on the needs and aspirations of main street communities and businesses
  • Provide information, advice and support to main street businesses, associations and Councils in regards to collective management and marketing of main streets
  • Respond to issues and opportunities that can promote , profile and support the main street industry and build capacity of the individuals and organisations in it.
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